Film Marketing: Iyabo Ojo Hits At Nollywood Promo Critics

Film Marketing

 

OpenLife Nigeria reports that Nollywood finds itself in the spotlight once again, this time over the shifting landscape of film marketing.

A growing divide has emerged between traditionalists who favor classic promotion methods and those embracing lively, digital-first approaches like dance challenges and humorous skits to capture audience attention.

The conversation intensified after filmmaker Kunle Afolayan openly criticized the mounting pressure on creators to perform online stunts and maintain relentless social media presence, calling it draining and unsustainable.

Actress Omotola Jalade-Ekeinde added her voice, explaining she supports fun promotions but draws the line at anything that feels obligatory or inauthentic.

Veteran actress Iyabo Ojo stepped into the fray on Friday with a sharp, indirect response shared on Instagram. She posted a striking billboard image that boldly stated:

“JEALOUSY IS THE LAST CLASS TO ATTEND BEFORE BECOMING A WITCH”

Her caption carried equal bite and clarity:

‘Who made the rules? Nobody you gotta answer to.
2026 ain’t for talkers it’s for doers.
Do what works for YOU.
Let others win their way.

You win yours. Period. 100″.

Without calling out any names, Ojo’s words appear to champion individuality, resilience, and practical results in an industry where audience reach increasingly depends on creativity and adaptability.

 

Her post has fueled fresh debate about whether bold marketing is essential evolution or unnecessary spectacle.