Film Marketing: Iyabo Ojo Hits At Nollywood Promo Critics

<h4>Film Marketing<&sol;h4>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p><strong><a href&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;">OpenLife Nigeria<&sol;a> <&sol;strong>reports that Nollywood finds itself in the spotlight once again&comma; this time over the shifting landscape of film marketing&period;<&sol;p>&NewLine;<p>A growing divide has emerged between traditionalists who favor classic promotion methods and those embracing lively&comma; digital-first approaches like dance challenges and humorous skits to capture audience attention&period;<&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;33004" aria-describedby&equals;"caption-attachment-33004" style&equals;"width&colon; 300px" class&equals;"wp-caption alignnone"><img class&equals;"size-medium wp-image-33004" src&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;wp-content&sol;uploads&sol;2026&sol;02&sol;Iyabo-300x240&period;jpeg" alt&equals;"Film Marketing&colon; Iyabo Ojo Hits At Nollywood Promo Critics" width&equals;"300" height&equals;"240" &sol;><figcaption id&equals;"caption-attachment-33004" class&equals;"wp-caption-text"><em><strong>Iyabo Ojo<&sol;strong><&sol;em><&sol;figcaption><&sol;figure>&NewLine;<p>The conversation intensified after filmmaker Kunle Afolayan openly criticized the mounting pressure on creators to perform online stunts and maintain relentless social media presence&comma; calling it draining and unsustainable&period;<&sol;p>&NewLine;<p>Actress Omotola Jalade-Ekeinde added her voice&comma; explaining she supports fun promotions but draws the line at anything that feels obligatory or <a href&equals;"https&colon;&sol;&sol;www&period;thisdaylive&period;com&sol;">inauthentic<&sol;a>&period;<&sol;p>&NewLine;<p>Veteran actress Iyabo Ojo stepped into the fray on Friday with a sharp&comma; indirect response shared on Instagram&period; She posted a striking billboard image that boldly stated&colon;<&sol;p>&NewLine;<p><strong>&&num;8220&semi;JEALOUSY IS THE LAST CLASS TO ATTEND BEFORE BECOMING A WITCH&&num;8221&semi;<&sol;strong><&sol;p>&NewLine;<p>Her caption carried equal bite and clarity&colon;<&sol;p>&NewLine;<p><em>&&num;8216&semi;Who made the rules&quest; Nobody you gotta answer to&period;<&sol;em><br &sol;>&NewLine;<em>2026 ain’t for talkers it’s for doers&period;<&sol;em><br &sol;>&NewLine;<em>Do what works for YOU&period;<&sol;em><br &sol;>&NewLine;<em>Let others win their way&period;<&sol;em><&sol;p>&NewLine;<p><em>You win yours&period; Period&period; 100&&num;8243&semi;&period;<&sol;em><&sol;p>&NewLine;<p>Without calling out any names&comma; Ojo&&num;8217&semi;s words appear to champion individuality&comma; resilience&comma; and practical results in an industry where audience reach increasingly depends on creativity and adaptability&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;33007" aria-describedby&equals;"caption-attachment-33007" style&equals;"width&colon; 300px" class&equals;"wp-caption alignnone"><img class&equals;"size-medium wp-image-33007" src&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;wp-content&sol;uploads&sol;2026&sol;02&sol;Iyabo-2-1-e1770389359671-300x136&period;jpeg" alt&equals;"Film Marketing&colon; Iyabo Ojo Hits At Nollywood Promo Critics " width&equals;"300" height&equals;"136" &sol;><figcaption id&equals;"caption-attachment-33007" class&equals;"wp-caption-text"><em><strong>The remarks<&sol;strong><&sol;em><&sol;figcaption><&sol;figure>&NewLine;<p>Her post has fueled fresh debate about whether bold marketing is essential evolution or unnecessary spectacle&period;<&sol;p>&NewLine;