First Bank positions its gender initiatives through female online community

&NewLine;<p>First Bank&comma; Nigeria’s leading financial service provider has positioned its determination to meet women’s divergent needs through  Firstgemonline&comma; an all-female online community&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>This is contained in a statement signed by Folake Ani-Mumuney&comma; Group Head&comma; Marketing &amp&semi; Corporate&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>&nbsp&semi;According to the statement&comma; &nbsp&semi;the bank stated that its all-female online community <a href&equals;"http&colon;&sol;&sol;www&period;firstgem&period;com&period;ng">www&period;firstgem&period;com&period;ng<&sol;a>&comma; offers mentoring&comma; support and capacity building opportunities for all to create a new generation of financially literate women&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>With the aim to increase its engagement and reach a wider audience&comma; an online repository for its FirstGem product was created and designed to provide a virtual online community where like-minded women irrespective of where they are in Nigeria and abroad&comma; gather to connect&comma; grow and share knowledge on everything about lifestyle&comma; parenting&comma; career development&comma; entrepreneurship&comma; health&comma; work and family&period; Financial empowerment and wealth creation ideas are shared to encourage women to play their part in providing financial support for their families&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>The portal provides varied contents ranging from Blog stories to Vlogs&comma; Newsletters&comma; Chat rooms which are built on 6 pillars &&num;8211&semi; Health&comma; Wealth and Finance&comma; Food and Recipes&comma; Events&comma; Entrepreneurship&comma; Lifestyle and Beauty&period;The FirstGem online community presently has over 61&comma;634 members drawn from all walks of life sharing ideas&comma; insights and experiences&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image size-large"><img src&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;wp-content&sol;uploads&sol;2020&sol;05&sol;Dr&period;-Adesola-Adeduntan-CEO-FirstBank&period;jpg" alt&equals;"" class&equals;"wp-image-3243"&sol;><&sol;figure>&NewLine;&NewLine;&NewLine;&NewLine;<p>According to Chuma Ezirim&comma; Group Executive&comma; e-Business &amp&semi; Retail Products&comma; First Bank of Nigeria Limited&comma; &OpenCurlyDoubleQuote;FirstGem is suited for the Nigerian woman&comma; and we are using this online community as the ideal opportunity to position the Bank’s gender initiatives to meet the required needs on a wide range of issues affecting women from lifestyle&comma; skills acquisition&comma; finances&comma; wealth acquisition and management&comma; business support&comma; etc&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>We encourage all women to join the community by signing up via this link <a href&equals;"https&colon;&sol;&sol;firstgem&period;com&period;ng&sol;community">https&colon;&sol;&sol;firstgem&period;com&period;ng&sol;community<&sol;a> to enjoy this experience&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>FirstGem is a gender specific account designed to meet the needs of women&comma; aged 18 years and above&period; It is targeted at a broad spectrum of women&comma; working professionals&comma; entrepreneurs and MSMEs with a view to promoting growth via &nbsp&semi;an array of benefits&comma; from free business advisory services&comma; regular information or insights on business opportunities in various sectors and industries&comma; as well as mouth-watering discounts at partnered stores and outlets&period;FirstGem has successfully empowered women in states across the geo-political zones in Nigeria and the UK&period;<&sol;p>&NewLine;