Nollywood actress Iyabo Ojo is proving that promoting a movie can be as entertaining as the film itself.
As she prepares for the premiere of her new movie Arinzo, Iyabo took to Instagram to address the buzz surrounding her energetic promotional style.
In a lighthearted yet pointed post, she questioned why some actors hesitate to use dance as a marketing tool.
“Make I no dance to promote my movie nke,”
Iyabo wrote.
Making it clear that she sees no issue in combining fun and publicity.
The actress, who is a mother of two, seems to be sending a subtle message to colleagues who avoid showing off moves, proving that creative marketing can take many forms in today’s Nollywood landscape.
For Iyabo, engaging with audiences through dance isn’t just entertaining —
it’s a way to make her movies stand out.
With Arinzo set to hit cinemas this month, Iyabo’s approach reflects a broader trend of social-media-driven promotion in the Nigerian film industry.
While some stars prefer traditional publicity, Iyabo embraces a more dynamic, interactive method that keeps her connected with fans and the wider movie-going audience.
Her post is a reminder that in the modern entertainment space, promotion doesn’t always have to be formal
sometimes a few steps on the dance floor are all it takes to create excitement.
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