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FirstBank At 130: Enabling The Giants In Customers, Stakeholders, By Bolaji Israel

<h4>&NewLine;FirstBank At 130<&sol;h4>&NewLine;<p>OpenLife Nigeria reports that FirstBank is 130 years old&period; To commemorate the milestone&comma; Bolaji Israel&comma; a public relations expert&comma; reflects on FirstBank’s banking the journey &comma; stressing that customers should be assured of better banking experience in the years ahead&period; His thoughts are reproduced below<&sol;p>&NewLine;<p><em>&&num;8220&semi;Like a fine wine&comma; FirstBank has only improved with age&comma; becoming more dynamic&comma; innovative and trusted by the nation&period; <&sol;em><br &sol;>&NewLine;<em>This is a testament to the diligence and devotion of the many great leaders who have steered the bank to success&period; <&sol;em><br &sol;>&NewLine;<em>Under the leadership of the current Chief Executive Officer&comma; Dr Adesola Adeduntan&comma; FirstBank Group has continued to make giants of its customers and other stakeholders&comma; demonstrating that the success stories of its customers remain its own success story”&period;<&sol;em><&sol;p>&NewLine;<p><em><strong>March 31st&comma; 2024 marks a significant milestone for FirstBank as it will attain 130 years of operation in Nigeria&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>From its humble beginnings in 1894 as the Bank of British West Africa&comma; the institution has evolved into a financial behemoth and a formidable force not only in the banking industry but in the nation and beyond&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Throughout its long and illustrious history&comma; FirstBank has played a pivotal role in the economic development of Nigeria&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Not only has it served as a monetary and fiscal policy regulator for the entire West African region&comma; but it has also been at the forefront of technological&comma; industrial&comma; and societal advancements across the country&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>The banking giant has achieved numerous firsts&comma; demonstrating resilience and support through periods of rapid and radical changes&period; It has also pioneered and charted the course in the financial industry and the nation&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Over the years&comma; FirstBank has become deeply ingrained in the fabric of the Nigerian nation and its vibrant population of over 220 million people&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>As a key financial player&comma; the bank has recorded impressive trajectories for decades&comma; experiencing massive growth and expansion in terms of revenue&comma; influence&comma; and technological advancements&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Globally&comma; only a select few institutions can boast a rich and relevant heritage as a member of the over 100-year Club&comma; and FirstBank proudly holds that distinction with the Nigerian people&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>It serves as a symbol of pride and a beacon of hope for greater exploits from Africa&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Like a fine wine&comma; FirstBank has only improved with age&comma; becoming more dynamic&comma; innovative&comma; and trusted by the nation&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>This is a testament to the diligence and devotion of the many great leaders who have steered the bank to success&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Under the leadership of the current Chief Executive Officer&comma; Dr Adesola Adeduntan&comma; FirstBank Group has continued to make giants of its customers and other stakeholders&comma; demonstrating that the success stories of its customers remain its own success story&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>The recent appointment of Femi Otedola as the Board Chairman in its 130th year indicates that the banking giant shows no signs of slowing down or resting on its laurels&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>While many smaller banks have collapsed&comma; FirstBank has reinvented itself like the eagle&comma; emerging stronger in terms of financial capacity&comma; corporate governance&comma; liquidity&comma; industry leadership&comma; optimised risk management and visionary roadmaps&period; The iconic elephant&comma; representing the bank&&num;8217&semi;s brand essence&comma; symbolises its strength&comma; agility&comma; and forward momentum&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>The lending giant has acquired enterprise technology capacities and made significant investments in digital infrastructure&comma; reducing brick and mortar practices&period; The bank recognises that its people are its biggest resource and has taken banking to the people&comma; ensuring accessibility and inclusivity&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Strategic recent investments in technology include the development of its smart and interactive Transaction Banking Platform known as FirstDirect2&period;0&comma; the introduction of the Humanoid Robot to the banking ecosystem in the country&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Others are its Digital Xperience Centre&comma; currently in Lagos&comma; Ibadan and the nation’s capital&comma; Abuja&period; FirstBank is the first Nigerian bank to reach the milestone of issuing 10 million ATM card to its customers&comma; the first amongst the existing banks to adopt the use of ATM amongst others&period;FirstBank has been nimble at promoting a digital economy in Africa<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>During the COVID-19 pandemic&comma; the bank demonstrated its commitment to social responsibility by donating millions through CACOVID&comma; providing online learning tools for students in partnership with the government&comma; distributing food items&comma; and implementing a hybrid work model to ensure the safety of its employees&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>In line with the UN Sustainable Development Goal 5 which seeks gender equality and empowerment for all women and girls&comma; FirstBank has demonstrated its commitment to Diversity through policies&comma; partnerships and initiatives&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>This includes its employees’ ratio of female to male &lpar;39&percnt;&colon;61&percnt;&rpar;&semi; and 32&percnt; women in management&rpar;&comma; as well as various initiatives aimed at addressing gender gap and increasing participation of women at all levels within the organisation&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>In addition&comma; the Bank’s membership of the UN Women is an affirmation of a deliberate policy that is consistent with UN Women’s Women Empowerment’s Principles &&num;8211&semi; Equal Opportunity&comma; Inclusion&comma; and Non-discrimination&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><a href&equals;"https&colon;&sol;&sol;www&period;vanguardngr&period;com&sol;"><em><strong>Its financial holding company&comma; the FBNHoldings recorded a 127 per cent rise in profit to N309&period;89bn in 2023 from N136&period;17bn recorded at the end of 2022&period;<&sol;strong><&sol;em><&sol;a><&sol;p>&NewLine;<p><em><strong>This was indicated in its unaudited consolidated financial statements for the period ended December 31&comma; 2023&comma; filed with the Nigerian Exchange Limited earlier in February&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>During the period under review&comma; the interest income of the lender also rose by 66&period;27 per cent to N917&period;71bn from N551&period;94bn in 2022&period; Fee and commission income appreciated to N204&period;90bn from N143&period;98bn in the previous year&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Furthermore&comma; in recent years&comma; FirstBank has transformed its banking model&comma; embraced a more modern approach&comma; and pioneered many firsts in digital and online banking solutions&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>The bank has invested resources to advance banking beyond physical walls&comma; offering customers a plethora of options for convenient digital banking&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong> Mobile banking&comma; cards and personal banking&comma; electronic banking&comma; PoS agents&comma; online banking&comma; USSD services&comma; and more have empowered millions of previously unbanked individuals in rural and underserved areas&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>With over 800 business locations and over 232&comma;000 Banking agents spread across 99&percnt; of the 774 Local Government Areas in Nigeria&comma; the Banking group provides a comprehensive range of retail and corporate financial services to serve its over 42 million customers&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Its financial inclusion and cashless transaction drive have resulted in over 523 million active FirstBank customers on its digital channels&comma; including the USSD quick banking service through the nationally acclaimed &ast;894&num; banking code&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>More&comma; the financial powerhouse has received some of the best-in-class global awards in banking for exceptional solutions and performances back-to-back in clear recognition of its outstanding stature and status&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>This includes Best Corporate Bank at the recent Euromoney Awards for Excellence&comma; Nigeria 2023&semi; Best Corporate Bank Western Africa&comma; 2023&comma; by Global Banking and Finance&semi; Best Internet Banking in Nigeria&comma; 2023&comma; by International Business Awards&semi; Most Innovative Banking Brand in Nigeria&comma; by Global Brands Awards as well as the Financial Institution of the Year 2023&comma; by Afreximbank Pan-African Business and Development&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>For six consecutive years &lpar;2011 – 2016&rpar;&comma; FirstBank was named &OpenCurlyDoubleQuote;Most Valuable Bank Brand in Nigeria” by the globally renowned The Banker Magazine of the Financial Times Group and &OpenCurlyDoubleQuote;Best Retail Bank in Nigeria” eight times in a row&comma; 2011 &&num;8211&semi; 2018&comma; by the Asian Banker International Excellence in Retail Financial Services Awards&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;20227" aria-describedby&equals;"caption-attachment-20227" style&equals;"width&colon; 150px" class&equals;"wp-caption alignnone"><img class&equals;"size-full wp-image-20227" src&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;wp-content&sol;uploads&sol;2023&sol;03&sol;change&period;png" alt&equals;"FirstBank At 130&colon; Enabling The Giants In Customers&comma; Stakeholders&comma; By Bolaji Israel" width&equals;"150" height&equals;"74" &sol;><figcaption id&equals;"caption-attachment-20227" class&equals;"wp-caption-text"><em><strong>FirstBank of Nigeria Plc<&sol;strong><&sol;em><&sol;figcaption><&sol;figure>&NewLine;<p><em><strong>Furthermore&comma; the Top 100 African Bank Rankings 2022 released by The Banker Magazine revealed FirstBank’s ranking as number one in Nigeria in terms of Overall Performance&comma; Profitability&comma; Efficiency and Return on Risk&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Other notable awards received by FirstBank include &OpenCurlyDoubleQuote;Best Private Bank for Sustainable Investing in Africa 2023” by Global Finance Awards&semi; &OpenCurlyDoubleQuote;Best Sustainable Bank in Nigeria 2023” by International Investors Awards&semi; &OpenCurlyDoubleQuote;Best Bespoke Banking Services in Nigeria 2023” by International Investors Awards&semi; &OpenCurlyDoubleQuote;Best Financial Inclusion Service Provider in Nigeria 2023” by Digital Banker Africa&semi; and &OpenCurlyDoubleQuote;African Bank of the Year” by African Leadership Magazine&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>In November 2022&comma; Sam Aiyere-led FBNBank UK&comma; a subsidiary of FirstBank Group to celebrate 40 years of steady operations and growth far away in the United Kingdom&period; FirstBank also boasts of international presence with subsidiaries operating in 9 other countries&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong> These subsidiaries are FirstBank &lpar;UK&rpar; Limited in London and Paris&comma; FirstBank in the Democratic Republic of Congo&comma; Guinea&comma; Sierra Leone&comma; and The Gambia&semi; FBNBank in Ghana and Senegal as well as a Representative Office in Beijing&comma; China&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Beyond its global financial institutional leadership and growth&comma; FirstBank has supported and enabled dreams&comma; fostered trust&comma; safety&comma; and security&comma; and created long-term value for all stakeholders&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong> The bank has played a crucial role in empowering youths&comma; entrepreneurs&comma; women&comma; students&comma; and the rapidly growing creative industries locally&comma; which are gaining global recognition&period; <&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>Its massive and strategic interventions through the DecemberIssaVybe&comma; FirstGem&comma; SPARK&comma; FirstBank Women Network and numerous others campaign have been impactful especially in addressing some key United Nation’s Sustainable Development Goals&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<p><em><strong>As FirstBank rolls out the drums and unveil an array of engagements to commemorate the huge milestone&comma; Nigerians can be more reassured of a responsible and customer centric banking culture engineered by global best practices and robust experience&comma; and driven by technology&comma; innovation&comma; capacity and genuine care for customers and all stakeholders&comma; to assist in meeting financial and lifestyle needs&comma; in a most satisfactory manner&period;<&sol;strong><&sol;em><&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;21888" aria-describedby&equals;"caption-attachment-21888" style&equals;"width&colon; 300px" class&equals;"wp-caption alignnone"><img class&equals;"size-medium wp-image-21888" src&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;wp-content&sol;uploads&sol;2023&sol;08&sol;FirstBank-Head-Office-buiding-in-Marina-Lagos-West-Africas-commercial-capital-300x183&period;jpg" alt&equals;"FirstBank At 130&colon; Enabling The Giants In Customers&comma; Stakeholders&comma; By Bolaji Israel" width&equals;"300" height&equals;"183" &sol;><figcaption id&equals;"caption-attachment-21888" class&equals;"wp-caption-text"><em><strong>FirstBank Head office in Lagos<&sol;strong><&sol;em><&sol;figcaption><&sol;figure>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;

Openlife Reporter

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