ENTERTAINMENT

Kunle Afolayan Clarifies Comments On Funke Akindele

<h4>Kunle Afolayan Clarifies Comments On Funke Akindele<&sol;h4>&NewLine;<p><strong><a href&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;">OpenLife Nigeria<&sol;a> <&sol;strong>reports that Kunle Afolayan has addressed the storm that followed comments he made about cinema profits and film promotion remarks that quickly escalated into one of Nollywood’s most talked-about controversies and drew a sharp response from fellow filmmaker Funke Akindele&period;<&sol;p>&NewLine;<p>The backlash began after Afolayan openly questioned the value of headline-grabbing box office figures during a public industry discussion&period;<&sol;p>&NewLine;<p>In his remarks&comma; he stressed that massive cinema earnings mean little to him if filmmakers do not directly benefit from them&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;I don’t want ₦2 billion in cinema&comma; I don’t even want ₦1 billion in cinema that I won’t be able to collect 10 million from&comma;” he said&comma; emphasizing that sustainability and real profit matter more than publicity milestones&period;<&sol;p>&NewLine;<p>He also spoke about promotional demands in today’s film marketing space&comma; noting that certain social-media-driven strategies&comma; including frequent dance videos&comma; are personally exhausting for him&period; Although he did not mention names&comma; many online users interpreted the statement as a swipe at colleagues whose films have dominated the box office through aggressive online promotion&period;<&sol;p>&NewLine;<p>Funke Akindele responded shortly after&comma; firmly distancing herself from any suggestion that she was responsible for another filmmaker’s challenges&period;<&sol;p>&NewLine;<p>She cautioned against jealousy and insisted that the industry offers enough space for everyone to succeed&period; She later shared a video of herself dancing while promoting her record-breaking film&comma; a move widely perceived as a pointed reply&period;<&sol;p>&NewLine;<p>The situation took a more personal turn when Afolayan revealed&comma; during his live interview on Arise News&comma; that Akindele contacted him directly following the controversy&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;She called&comma; and she said&comma; &OpenCurlyQuote;I know you don’t like me&comma; but don’t mention my name in your interviews&comma;’ she was yelling&comma; and she dropped the phone after that&comma;” he said&period;<&sol;p>&NewLine;<p>According to Afolayan&comma; the call left him confused and unsettled&comma; considering their long-standing relationship&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;It was weird&comma; and I’m like&comma; where is this coming from&period; She’s like a sister to me&period; In Unilag&comma; I would go to her hostel&semi; her sister is also my friend&comma; so I am not sure where this is coming from&comma;” he said&period;<&sol;p>&NewLine;<p>Addressing the public reaction&comma; Afolayan insisted his words were widely misunderstood and clarified that he never condemned Akindele or any filmmaker for how they choose to promote their films&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;I never said anything was wrong with it&period; For me&comma; it’s draining&period; I have absolutely nothing against it&period; I’m just saying what I will not do&comma;” he explained&period;<&sol;p>&NewLine;<p>He further stated that his remarks were made strictly within the context of a professional discussion on the economics of cinema releases&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;The honest truth is&comma; it was a forum&comma; it was a film business forum&comma; and we had the cinema operators there&comma; and the cinema operators were asking me&comma; when are you coming back to cinema&comma; and I said&comma; I can’t come to cinema if you cannot guarantee that I will make substantial money&comma;” he said&period;<&sol;p>&NewLine;<p>As criticism mounted online&comma; Afolayan expressed disappointment at how quickly the narrative turned hostile&period;<&sol;p>&NewLine;<p>He offered an apology to Akindele&comma; acknowledging that his comments may have caused offense&period;<br &sol;>&NewLine;&OpenCurlyDoubleQuote;If for any reason she feels offended&comma; I’m sorry&comma;” he said&period;<&sol;p>&NewLine;<p>However&comma; he also condemned what he described as coordinated online attacks that escalated the issue&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;But one thing she has done&comma; which I think is totally wrong&comma; and I would never do this kind of thing&comma; is to use social media rats to come after whoever it is&period;”<&sol;p>&NewLine;<p>Despite the tension&comma; Afolayan made it clear that he respects Akindele’s achievements and strategic growth within the industry&period; He described her career as a model worth studying&comma; especially for emerging filmmakers&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;I clearly said to them &lpar;young filmmakers&rpar;&comma; that if you want to adopt a model that I think will work for you now&comma; then follow Funke Akindele’s model&comma;” he said&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Funke started at a younger age&comma; and then she did Jenifa with minimal budget&comma; rolling resources&comma; and from then&comma; look at Funke’s brand now&comma; she has grown&period;”<&sol;p>&NewLine;<p>What began as a business-driven conversation about cinema profitability has spiraled into a broader industry debate on success&comma; perception&comma; and communication in Nollywood&period;<&sol;p>&NewLine;<p>While Kunle Afolayan maintains that his remarks were misunderstood&comma; the episode underscores how easily professional discourse can be reframed in the court of public opinion&period;<&sol;p>&NewLine;<p>As both filmmakers continue to shape the industry in their own ways&comma; the controversy highlights the growing need for clearer dialogue around money&comma; marketing&comma; and mutual respect in Nigeria’s evolving film landscape&period;<&sol;p>&NewLine;

Openlife Reporter

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