FINANCE

Zance Launches AI Platform To Track ROI Of In-Person Events

<h4> Zance Launches AI Platform</h4>&NewLine;&nbsp&semi;&NewLine;<a href="https&colon;//openlife&period;ng/">OpenLife Nigeria</a> reports that as event costs continue to rise and &OpenCurlyDoubleQuote;Zoom fatigue” drives renewed interest in physical gatherings, London-based startup Zance is challenging event organisers to abandon vanity metrics like attendance numbers and instead measure what truly matters&colon; outcomes&period;&NewLine;Backed by the Mayor of London’s Amplify Ventures and Foundervine, Zance has launched an AI-powered platform designed to help organisers, sponsors, and attendees track the real return on in-person events&period; The platform replaces gut feel, headcounts, and post-event guesswork with actionable data that shows how events drive connections, leads, and business value&period;&NewLine;&OpenCurlyDoubleQuote;For decades, success has been judged by how full a room looks,” said Ifeanyichukwu Ukwu, CEO of Zance&period;&NewLine; &OpenCurlyDoubleQuote;But a crowded room doesn’t guarantee a single meaningful connection&period; Organisers are relying on fragmented tools, ticketing for one thing, spreadsheets for another, while having zero visibility into what actually happens between two people shaking hands&period; We’re closing that value gap&period;”&NewLine;<figure id="attachment&lowbar;32526" aria-describedby="caption-attachment-32526" style="width&colon; 300px" class="wp-caption alignnone"><img class="size-medium wp-image-32526" src="https&colon;//openlife&period;ng/wp-content/uploads/2026/01/Amplify&lowbar;Zance-scaled-e1769614472684-300x127&period;jpeg" alt=" Zance Launches AI Platform" width="300" height="127" /><figcaption id="caption-attachment-32526" class="wp-caption-text">Amplify Zance</figcaption></figure>&NewLine;<a href="https&colon;//openlife&period;ng/">Zance</a> positions itself as a digital concierge for attendees and a real-time analytics engine for organisers&period;&NewLine;Using an AI-powered personal assistant, the platform analyses participants’ professional goals, to curate relevant connections, replacing random networking with intentional introductions&period;&NewLine;Zance captures intent, allowing conversations to be logged instantly as actionable follow-ups or leads, and delivers real-time analytics, including a proprietary &OpenCurlyDoubleQuote;ZES Score” (Zance Event Success Score) that measures outcomes for sponsors, organisers, and attendees to ensure all stakeholder interests are accounted for&period;&NewLine;Early pilot programmes show promising results&period; Events using Zance achieved up to 70&percnt; attendance rates, while doubling post-event business conversions, significantly reducing no-shows and unproductive interactions&period;&NewLine;While large-scale conferences can afford custom-built apps, Zance is focused on the underserved middle market, including corporate gatherings, professional communities, and high-value networking events that need accountability but lack <a href="https&colon;//www&period;vanguardngr&period;com/">enterprise budgets</a>&period;&NewLine;Founded by a team that has organised over 150 events, Zance emerged from firsthand frustration&period; &OpenCurlyDoubleQuote;We kept seeing great events fail to justify their value to sponsors,” said Ukwu&period; &OpenCurlyDoubleQuote;That’s the problem we set out to solve&period;” &NewLine;The company was founded by Ifeanyichukwu Ukwu (CEO), Isaac Oduh (CTO), and Enya Adesulure (Partnerships)&period;&NewLine;With backing from Amplify Ventures, Zance is scaling the platform for broader rollout across the UK, with plans to expand into European markets&period; The company is targeting a pre-seed funding round by the end of Q1 2026 to deepen its AI capabilities and accelerate growth&period;&NewLine;&OpenCurlyDoubleQuote;The next era of events belongs to the accountable,” Ukwu added&period; &OpenCurlyDoubleQuote;If you can’t measure the outcome, you shouldn’t be holding the event&period;”&NewLine;

Openlife Reporter