Zance Launches AI Platform To Track ROI Of In-Person Events

<h4> Zance Launches AI Platform<&sol;h4>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p><strong><a href&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;">OpenLife Nigeria<&sol;a><&sol;strong> reports that as event costs continue to rise and &OpenCurlyDoubleQuote;Zoom fatigue” drives renewed interest in physical gatherings&comma; London-based startup Zance is challenging event organisers to abandon vanity metrics like attendance numbers and instead measure what truly matters&colon; outcomes&period;<&sol;p>&NewLine;<p>Backed by the Mayor of London’s Amplify Ventures and Foundervine&comma; Zance has launched an AI-powered platform designed to help organisers&comma; sponsors&comma; and attendees track the real return on in-person events&period; The platform replaces gut feel&comma; headcounts&comma; and post-event guesswork with actionable data that shows how events drive connections&comma; leads&comma; and business value&period;<&sol;p>&NewLine;<p><em><strong>&OpenCurlyDoubleQuote;For decades&comma; success has been judged by how full a room looks&comma;”<&sol;strong> <&sol;em>said Ifeanyichukwu Ukwu&comma; CEO of Zance&period;<&sol;p>&NewLine;<p><em> &OpenCurlyDoubleQuote;But a crowded room doesn’t guarantee a single meaningful connection&period; Organisers are relying on fragmented tools&comma; ticketing for one thing&comma; spreadsheets for another&comma; while having zero visibility into what actually happens between two people shaking hands&period; We’re closing that value gap&period;”<&sol;em><&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;32526" aria-describedby&equals;"caption-attachment-32526" style&equals;"width&colon; 300px" class&equals;"wp-caption alignnone"><img class&equals;"size-medium wp-image-32526" src&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;wp-content&sol;uploads&sol;2026&sol;01&sol;Amplify&lowbar;Zance-scaled-e1769614472684-300x127&period;jpeg" alt&equals;" Zance Launches AI Platform" width&equals;"300" height&equals;"127" &sol;><figcaption id&equals;"caption-attachment-32526" class&equals;"wp-caption-text"><em><strong>Amplify Zance<&sol;strong><&sol;em><&sol;figcaption><&sol;figure>&NewLine;<p><strong><a href&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;">Zance<&sol;a><&sol;strong> positions itself as a digital concierge for attendees and a real-time analytics engine for organisers&period;<&sol;p>&NewLine;<p>Using an AI-powered personal assistant&comma; the platform analyses participants’ professional goals&comma; to curate relevant connections&comma; replacing random networking with intentional introductions&period;<&sol;p>&NewLine;<p>Zance captures intent&comma; allowing conversations to be logged instantly as actionable follow-ups or leads&comma; and delivers real-time analytics&comma; including a proprietary &OpenCurlyDoubleQuote;ZES Score” &lpar;Zance Event Success Score&rpar; that measures outcomes for sponsors&comma; organisers&comma; and attendees to ensure all stakeholder interests are accounted for&period;<&sol;p>&NewLine;<p>Early pilot programmes show promising results&period; Events using Zance achieved up to 70&percnt; attendance rates&comma; while doubling post-event business conversions&comma; significantly reducing no-shows and unproductive interactions&period;<&sol;p>&NewLine;<p>While large-scale conferences can afford custom-built apps&comma; Zance is focused on the underserved middle market&comma; including corporate gatherings&comma; professional communities&comma; and high-value networking events that need accountability but lack <a href&equals;"https&colon;&sol;&sol;www&period;vanguardngr&period;com&sol;">enterprise budgets<&sol;a>&period;<&sol;p>&NewLine;<p>Founded by a team that has organised over 150 events&comma; Zance emerged from firsthand frustration&period; &OpenCurlyDoubleQuote;We kept seeing great events fail to justify their value to sponsors&comma;” said Ukwu&period; <em><strong>&OpenCurlyDoubleQuote;That’s the problem we set out to solve&period;”<&sol;strong><&sol;em><br &sol;>&NewLine;The company was founded by Ifeanyichukwu Ukwu &lpar;CEO&rpar;&comma; Isaac Oduh &lpar;CTO&rpar;&comma; and Enya Adesulure &lpar;Partnerships&rpar;&period;<&sol;p>&NewLine;<p>With backing from Amplify Ventures&comma; Zance is scaling the platform for broader rollout across the UK&comma; with plans to expand into European markets&period; The company is targeting a pre-seed funding round by the end of Q1 2026 to deepen its AI capabilities and accelerate growth&period;<&sol;p>&NewLine;<p><em><strong>&OpenCurlyDoubleQuote;The next era of events belongs to the accountable&comma;”<&sol;strong><&sol;em> Ukwu added&period; <em><strong>&OpenCurlyDoubleQuote;If you can’t measure the outcome&comma; you shouldn’t be holding the event&period;”<&sol;strong><&sol;em><&sol;p>&NewLine;