When It Comes To Looking More Beautiful, Finicky Stitches Offers Women The Best
OpenLife Nigeria reports that Jevbe Obiomah Utho, a designer and Chief Executive Officer, Finicky Stitches, has said that when it comes to looking more beautiful, Finicky Stitches, a leading fashion company in Nigeria, offers women the best. In an exclusive interview with OpenLife’s Staff Writer, Isaac Ngumah, Jevbe Obiomah Utho stated that what inspires her is her love for beauty “I like beauty, everything beautiful with perfect finishing. I also like working with women. I feel women have been marginalised and I like to bring out the femininity in them, make them stand out, look good and have confidence. We specialize in women’s clothing including evening and occasional evening wears as well as ready-to- wear outfits. In fact, everything for women.”
With over three decades as a designer with customers home and abroad, Jevbe Obiomah Utho disclosed that the experience has been awesome with bright future. She stressed that “I see my brand making waves in Africa, Europe and America in the next few years. I would also like to stress that it is important to specialise like it is done in other parts of the world. When you go abroad, you see big fashion stores like Woolworths. There is nothing like that here. We should have a big fashion store, where designers in major cities collaborate and put something together.”
On the journey so far, the University of Ibadan Sociology graduate recalled the struggle she had with her Daddy who, initially, did not believe in her career choice. “My Daddy actually sent people to dissuade me from the fashion line, but I was very interested in it. I saved up all the money from Youth Service and the 7 months that I worked and bought so many machines. Then he saw that I was serious and the people he sent to me also told him that I was doing well,” Jevbe Obiomah Utho stated.
However, she owns God, her father and the mother the credit of what she has become in life and the success she has attained.
According to her, “My father was very particular about straight lines, neatness and I guess I picked that from him. My mum used to sew, she wasn’t a tailor but she liked to make clothes. She insisted that all of us learn how to sew and she was very particular about how the finishing of the outfit turned out. I guess I took that from her. She is also a very stylish woman,” she quipped.
Despite the success, Jevbe Obiomah Utho who started sewing since 1988 but officially commissioned Finicky Stitches in 1997 said government owns it as a responsibility to support the fashion industry.
She emphasized that government should build designer’s hub. I would like to help the industry grow in my own capacity. I have trained a lot of upcoming designers. They are joining the work force in the country to make the fashion industry grow. That will create opportunities to export our fashion products on a large scale abroad and also contribute to the economy of the nation. But to achieve that, government needs to create a fashion hub that will make sourcing materials easy with adequate incentives like low interest loans and provision of electricity etc,” she requested.
On customer experience, Jevbe Obiomah Utho said “I have had good experiences largely with my customers because my customers are kind of organically made through friendship and I have grown organically with them over the years. So I don’t think I really have problems with customers. I have always had good experiences largely with them and I have maintained a good relationship with them.”
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