Wema Bank  Launches Phygital, A New in-Branch Self Service Offering

<h4>Wema Bank  Launches Phygital<&sol;h4>&NewLine;<div><&sol;div>&NewLine;<div><strong>OpenLife Nigeria<&sol;strong> reports that Wema Bank Plc&comma; the leading financial institution in innovation and technology has launched Phygital Branch&comma; a self-service platform that combines the best aspects of traditional and digital banking&comma; in all its branches nationwide&period;<&sol;div>&NewLine;<div><&sol;div>&NewLine;<div>&OpenCurlyDoubleQuote;Phygital is the result of Wema Bank’s recognition that a segment of our customers still enjoys the physical experience of traditional banking but without potential hassles such as queues that can diminish the experience&period;”&comma; announced Mabel Adeteye&comma; Wema Bank’s Head of Brand and Marketing Communications at the launch of the initiative&period;<&sol;div>&NewLine;<div><&sol;div>&NewLine;<div>&OpenCurlyDoubleQuote;Phygital tablets grants our customers the seamless in-branch experience they desire by reducing the amount of time spent in the branch and eliminating long queues&period;”<&sol;div>&NewLine;<div><&sol;div>&NewLine;<div>On the Phygital tablet&comma; customers can perform a range of financial services on their individual accounts such as checking account balances&comma; transferring funds&comma; upgrading&comma; or reactivating accounts&comma; updating account information&comma; generating statements of account&comma; letters of reference and non-indebtedness&comma; and much more—all without speaking to a customer representative or filling a form&period;<&sol;div>&NewLine;<div><&sol;div>&NewLine;<div>Already&comma; customers are becoming acquainted with the Phygital Branch&semi; one such is Madame Olivia Oluwashetemi&comma; who after initial skepticism lauds Phygital as a very smart and welcome idea&period; &OpenCurlyDoubleQuote;When I visited my Wema branch some days ago to sort out some issues with customer service&comma; I was told I could save some precious time by going on this new platform&comma; Phygital—and to my pleasant surprise&comma; I was through reactivating my account and updating my phone number in a few minutes&period;”&comma; she said of the experience which is unlikely to be her last&period; &OpenCurlyDoubleQuote;ALAT remains my first choice&comma; but I wouldn’t mind the occasional visits to my branch for Phygital services&period;&&num;8221&semi;<&sol;div>&NewLine;<div><&sol;div>&NewLine;<div>The launch of Phygital further drives Wema’s digital dominance&comma; which ALAT helped establish&semi; but while ALAT is fully digital&comma; Phygital combines the perks of physical and digital banking&comma; and allows customers a wider range of options for how they choose to bank&period; Adeteye&comma; Wema’s Head of Brand and Marketing Communications added that&colon; &OpenCurlyDoubleQuote;At Wema&comma; we are constantly evolving and working to improve the lives and experiences of our customers&period; Phygital is another in a long line of products and services designed to provide them with the seamless customer services for which they trust us&period;”<&sol;div>&NewLine;