Unity Bank Elevates Millions of Underbanked Women To Economic Prosperity Through Yanga Market Penetration Campaign

<h4>Unity Bank Elevates Millions of Underbanked Women To Economic Prosperity<&sol;h4>&NewLine;<p><strong><a href&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;">OpenLife Nigeria<&sol;a><&sol;strong> reports that retail lender&comma; Unity Bank Plc has deployed a new marketing campaign targeted at reaching millions of women entrepreneurs&comma; especially the underbanked across Nigeria with its new retail product&comma; the Yanga account&period;<br &sol;>&NewLine;Starting this August&comma; the lender shall deploy strategic marketing campaigns leveraging several channels including the traditional and digital media to drive value proposition and increased adoption of the Yanga product&period;<br &sol;>&NewLine;The Yanga account&comma; which was launched by the lender in November 2021 in line with Unity bank’s strategic vision of being &OpenCurlyDoubleQuote;Nigeria’s retail bank of choice” debuted in four geographical locations&colon; Mararaba&sol;Nassarawa state&comma; Ibadan&sol;Oyo state&comma; Uyo&sol;Akwa Ibom state and Gombe&sol;Gombe state&period;<br &sol;>&NewLine;Commenting on the new Yanga Market Penetration Campaign&comma; the Divisional Head&comma; Retail and SME&comma; <a href&equals;"https&colon;&sol;&sol;www&period;premiumtimesng&period;com&sol;">Mr Olufunwa Akinmad<&sol;a>e stated that &OpenCurlyDoubleQuote;having launched the Yanga Account&comma; unveiled Veteran Actress&comma; Sola Sobowale as &OpenCurlyDoubleQuote;Mama Yanga’’&comma; the new campaign is intended to further provide the engagement platform to empower core target of the product existing in our communities and found amongst millions of underbanked women”&period;<br &sol;>&NewLine;The product targets women entrepreneurs in the Micro&comma; small and medium enterprises&comma; MSME space&comma; especially the underbanked&comma; offering savings and investment&comma; capacity building&comma; agency banking&comma; dedicated agents&comma; medical insurance and microloans to the women&comma; thereby deepening financial inclusion&period;<br &sol;>&NewLine;The marketing drive includes a well-targeted television commercial featuring the Bank’s brand ambassador&comma; the award-winning Nollywood actress&comma; Sola Sobowale who was crowned &OpenCurlyDoubleQuote;Mama Yanga” at the launch of the product in November last year because of her strong appeal to the target market&period; Across the multiple channels deployed for the campaign&comma; &OpenCurlyDoubleQuote;Mama Yanga” will be sharing the stories of how Yanga is empowering women and changing lives across Nigeria&period;<br &sol;>&NewLine;Yanga is available to all women entrepreneurs nationwide&comma; even as the Bank continues to drive strategic activations of the product across various locations in the country&period; So far&comma; the activation train has been to Lagos&comma; Nasarawa&comma; Gombe&comma; Akwa Ibom&comma; Port Harcourt and Ibadan&period;<br &sol;>&NewLine;Seeking to promote financial inclusion and cater to the unbanked women entrepreneurs&comma; the new retail product is designed to deepen its beneficial impact on Micro Small and Medium Enterprises&comma; MSMEs operated by women in the mass-market retail space&period;<br &sol;>&NewLine;The product comes on the heels of Nigeria’s growing imperative to boost access to financial services by women as a recent EFInA report&comma; suggests&comma; &OpenCurlyDoubleQuote;There are 51 million Nigerian women above 18 years of age&comma; with over 41&percnt; of them unbanked&period;”<&sol;p>&NewLine;