Tito Da Fire bridges the gaps in entertainment
OpenLife Nigeria reports that in the quest for the needed redefinition of Africa’s imprints in the global entertainment space, Jedidiah Uduak Peters, popularly known as Tito Da Fire, has emerged as the bridge of focus and hope.
The singer and songwriter instrumented the successful One Kiss album, a 17 tracker with a fusion of afropop, R ‘n’ B and reggae which orchestrated a 360-degree elevation of his musical pre-occupation to global embrace.
The glitz of his entertainment ascendancy radiated full circle and the illumination beckoned the attention of the Nigerian Conservation Foundation, NCF, which, in its determination to educate the public on the advantages of protecting wildlife and nature, with a special focus on endangered vultures of West Africa origin, chose Tito Da Fire as its brand ambassador.
As if that was the beginning of his path to greatness, the Afrobeats fusion artiste, was among the selected ones by India Prime Minister, Narendra Modi alongside prominent Indian musicians to feature in a song and video for International Day of Yoga 2021.
At the event which was held on June 21, as approved by the United Nations general assembly to celebrate Yoga across the globe, Tito Da.Fire re-enacted the signature of his strong and genuine desire to reengineer the entertainment industry to consolidate economic growth, social harmony and cultural revival.
Born on September 22, 1978, in Ganta, Nimba County Liberia to a Nigerian father and Liberian mother and raised in Ganta and Monrovia, he subsequently moved back to Nigeria in 1990 to live in Yaba, Lagos Nigeria and Sango-Ota, Ogun State respectively.
Though he had begun his elementary school in Liberia at St. Francis Elementary School, he kicked off, upon relocating to Lagos, at the National Primary School in Otta and later acquired a National Diploma in Accountancy from the Federal Polytechnic Ilaro, as well as HND from Moshood Abiola Polytechnic, Abeokuta before proceeding for masters in communication studies at the Lagos State University.
The Radio/TV presenter, content producer and entrepreneur was the official male “Voice” for Fanta rasta radio commercials used worldwide between 1999 and 2002. He was also the official Close-up Toothpaste “voice” during the same period.
Tito Da.Fire went solo in 2007 after splitting from Gent2Men which he earlier co-founded.
He later founded G2M Creatives Ltd, an Integrated Marketing communications and management agency, servicing fortune 500 brands and clients.
Tito Da.Fire became a certified Advertising Practitioner and is an astute Media Practitioner, and the founder of The Thrill Tv Ng and Grinding Records, home to singer IG Flamez.