BUSINESS

Introducing Canon’s EOS-1D X Mark III

Canon Europe  has  launched the ultimate sports and wildlife camera, the EOS-1D X Mark III, offering professional photographers limitless possibilities, at blistering speeds. This was disclosed by a statement made available to OpenLife  by Apo Group.

The statement stated that the Mark III boasts of dramatically improved AF tracking performance, image quality and communication capabilities, adding that  the camera represents the pinnacle of Canon’s EOS-1 series even as the  Canon’s new flagship camera features incredible industry-leading shooting speeds of up to 20fps with AF tracking, along with improved high ISO performance the camera achieves ‘the shot’, every time. The EOS-1D X Mark III’s AF sensor sports 28 times the centre resolution of its predecessor to address professional photographers’ need for greater accuracy and focusing on subjects in a wider range of scenarios. What’s more, the camera offers impressive 5.5K 12-bit RAW video internal recording – the first non-cinema Canon EOS series camera to have such feature – allowing professionals to capture top-quality video as well as stills.
The EOS-1D X Mark III has been developed using feedback from the worldwide community of EOS-1D X and EOS-1D X Mark II photographers, including prestigious Canon Ambassadors. Canon’s rich heritage in optical excellence shines through in professionals’ feedback during testing, praising the EOS-1D X Mark III’s step-change in autofocus, dramatically improved image and video quality and speedy communication abilities – all features which allow professionals to achieve breath-taking images and deliver them to clients – faster than ever before.
Eddie Keogh, professional sports photographer and Canon Ambassador said:“Working from the side lines at top sporting events worldwide, Canon’s DLSRs continue to dominate professional photography. Throughout the years EOS-1 series cameras have been unrivalled in their reliability and capability, which is why I’ve been using them since 2002 with the EOS-1D. In my line of work speed is everything, so I’m delighted to be using the EOS-1D X Mark III which features noticeably improved fps, outstanding autofocus and quicker communication abilities – because, in the competitive industry of sports photography, a matter of milliseconds could mean the difference between a picture that makes it to the back pages of national newspapers or doesn’t.”


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