Hyundai
Motor Group , on November 14, established MoceanLab, a mobility service
venture, as part of the Group’s larger initiative to create a sustainable,
connected future.
MoceanLab will provide mobility services in the
City of Los Angeles, and expand its services to autonomous ridesharing,
shuttling, multimodal transportation, and personal mobility.
After a comprehensive thorough review, Hyundai
Motor Group identified Los Angeles as the city to launch the MoceanLab. The
opportunities posed by LA’s large and diverse population, challenges with
traffic congestion, and demonstrated commitments to transportation innovation
and sustainability, including LA Mayor Eric Garcetti’s initiatives and
leadership, made it the ideal city for MoceanLab. Hyundai Motor Group plans to
explore and integrate new mobility innovations – such as micromobility and
multimodal transportation – and ensure the effectiveness and growth of mobility
services throughout LA.
A statement made available to OpenLife stated that
“Hyundai Motor Group will introduce innovative mobility platforms and demonstrate
diverse mobility services in Los Angeles,” said Kyounglim Yun, Executive Vice
President of Hyundai Motor Group. “More and more customers, including citizens
of LA and tourists, will greatly benefit from MoceanLab as its service
gradually covers a larger area of LA and diversify its mobility services. With
such efforts, Hyundai Motor Group aims to lead the technology development for
clean mobility.”
Mocean Car share, a pilot program from
MoceanLab, will be a part of the City of Los Angeles’ car sharing permit pilot
program offered by the Los Angeles Department of Transportation (LADOT) and Los
Angeles County Metropolitan Transportation Authority (LA METRO). The Group will
utilize up to 20 Hyundai IONIQ Plug-in Hybrid Electric vehicles for the pilot program,
set to start at the end of 2019. The goal is to transition the fleet to fully
electric vehicles with a gradual expansion of a combined 300 vehicles of
Hyundai Motor Company and Kia Motors Corporation.
MoceanLab will further expand beyond the initial
car sharing pilot program. In anticipation of the 2028 Los Angeles Olympics,
MoceanLab aims to alleviate traffic and increase convenience. Ultimately
connecting customers to mass transit options and reduce traffic congestion
around the city. This includes services offering autonomous ridesharing,
shuttling, multimodal transportation, and personal mobility.
MoceanLab displayed its car sharing and shuttle
technology at the 2019 CoMotion LA event. CoMotion LA has given the world a
glimpse of the new urban future, presented by leading technologists, transport
operators, government officials and venture capitalists since 2017. The event
was attended by over 2000 major government and industry officials including
Mayor Eric Garcetti, and Nina Hachigian, Deputy Mayor of International Affairs
of LA.
Hyundai Motor Group is continuing its
developments in mobility services through active establishments of joint
ventures and partnerships. In September, the Group formed a joint venture with
Aptiv, focused on the efficient development of driverless systems using
world-leading autonomous technology.
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