<p class="wp-block-paragraph">In recognition of the significant role SMEs play in achieving sustainable growth and development in the economy of the country, Nigeria’s premier and leading financial services provider, First Bank of Nigeria Limited would host SMEs in its 2020 second edition of the SME Business Clinic. The event themed “Building a sustainable Business” would be held on 25th and 27th February 2020 in Port-Harcourt and Abuja respectively.</p>



<p class="wp-block-paragraph">A statement signed by Folake Ani-Mumuney, Group Head,
Marketing &; Corporate Communications and made available to OpenLife, SMEs
are encouraged to take the FirstBank SME diagnostic tool by visiting<a href="https://smeconnect.firstbanknigeria.com/">https://smeconnect.firstbanknigeria.com/</a>in order to
stand a chance to be amongst the participants that will be in the SME Business
Clinic in Port-Harcourt and Abuja. </p>



<p class="wp-block-paragraph">The FirstBank SME diagnostic tool is designed for SMEs
to check the health of their business, better understand it and drive
profitability. The SME Clinic will feature one-on-one business advisory
services, mentoring, networking opportunities and participants will also be
acquainted with the requisite knowledge and business tools needed to drive
efficiency in the day-to-day operations of their business.</p>



<p class="wp-block-paragraph">Speaking on the event, Gbenga Shobo, the Deputy
Managing Director, FirstBank, said “at FirstBank, we are proud of the giant
strides we have taken over the years towards enhancing the SMEs for their
businesses to thrive, have a fair play in the market and contribute to the
Gross Domestic Product of the country. We remain the trusted financial partner
of SMEs and reiterate our resolve to be known as the brand that enables their
success; much the same way that we have for over 125 years enabling Nigerians
and the economy at large”.</p>



<p class="wp-block-paragraph">The coaches at the event are Seye Olurotimi, Lead Consult at
Cedar Tribe Limited, an SME branding expert and business
growth consultant with vast experience helping SMEs grow effective brands and Robert
Yakubu, founder of the Instabiz Academy and the Business Mastery Program, a
digital entrepreneur and business strategist empowering entrepreneurs,
marketers and business professionals in Port-Harcourt
and Abuja respectively. </p>



<p class="wp-block-paragraph">The SME Clinic session is organized in partnership
with SME Traction, a leading business coaching platform <em>aimedat</em> empowering SMEs to make informed choices about their
businesses, thereby facilitating growth and bolstering their contribution to
the development of the economy.</p>



<p class="wp-block-paragraph">Expressing her delight on the impact the inaugural SME
Clinic has had on her business, the CEO, Nibbles Plus More Ventures, Owoeye,
Oluyomi, stated that “the first step I took after the SME business clinic was
do a strategic road map for my business.</p>



<p class="wp-block-paragraph">Riding on the information I got from the business
trend session on consumer landscape, I had a clearer understanding of who my
target audience are and have included that in my business plan. The feedback we
believe will help us identify untapped markets and problems in our industry,
how to reach them and what value we can offer them”.</p>



<p class="wp-block-paragraph">Like we were told at the clinic, progressing into the
counter intuitive zone of the business model reinventing box is what brings
about Innovation. Something must trigger innovation and not just our intuition.
Hence, we have chosen research, she concluded.</p>

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