<figure class="wp-block-image size-large"><img src="https://openlife.ng/wp-content/uploads/2019/12/Fashion-1024x613.jpg" alt="" class="wp-image-2116"/><figcaption> L-R: Brands Strategy and Special Projects, First Bank of Nigeria Limited, Abimbola Meshinoye; Wife of Ogun State Governor, Bamidele Abiodun; wife of Kwara State Governor, Olufolake Abdulrazaq; Ooni of Ife, Oba Adeyeye Enitan Ogunwusi; wife of Ekiti State Governor, Erelu Bisi Fayemi and the Convener/Founder, Africa Fashion Week Nigeria, Princess Ronke Ademiluyi, at the Africa Fashion Week Nigeria sponsored by FirstBank in Lagos. </figcaption></figure>



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<p class="wp-block-paragraph">First Bank of Nigeria Limited sponsored the sixth edition of the Africa Fashion Week, Nigeria which held on Friday and Saturday, 20 &#8211; 21 December 2019 at the Lagos Oriental Hotel, Victoria Island, Lagos. The Africa Fashion Week, Nigeria, is a convergence of fashion entrepreneurs and the general public to promote the creativity and innovation of Nigerian and African brands through worldwide visibility, distribution and manufacturing. The 2019 event was themed ‘Africa Unites’. </p>



<p class="wp-block-paragraph">A release from the bank made available to OpenLife states
that the Africa Fashion Week, Nigeria has consistently been recognised
internationally due to the unique African styles displayed by entrepreneurs
across the dynamic and versatile African fashion landscape. With the growing
interest by the public and fashion enthusiasts using fashion as an instrument
of sustainability and social change, the event, provided a platform to help
raise awareness around the Sickle Cell disorder. The event featured runway
shows (comprising designers and runway models with Sickle Cell disorder),
Marketplace exhibition and Panel session of Fashion Talks.</p>



<p class="wp-block-paragraph">Dignitaries at the event include First Ladies of ;Ekiti, Ogun and Kwara states, Mrs Bisi Adeleye –
Fayemi, Mrs ;Bamidele Abiodun ;and
Mrs Folake Abdulrazaq respectively. The ;Ooni of Ife, Oba Adeyeye
Enitan Ogunwusi, ;former Director-General of
Nigerian Tourism Development Corporation, Mrs Omotayo Omotosho; popular
television presenter and model, Idia Aisen; model and beauty influencer,
Whitney Madueke were also in attendance. FirstBank was represented by Helen
Ogboh, Business Manager, Corporate Banking. ;</p>



<p class="wp-block-paragraph">Leading fashion designers that showcased their wares at the 2-day event were Daviva, Zephyr’s Atelier, Caroline 1942, Ashor by Bumz with exhibitions from Bee Fab, Moon by me, Bolams Aso oke amongst others. In the course of the event, the Bank showcased the FirstBank Ankara in “The FirstBank Collection” segment at the event where FirstBank staff wore the Bank’s 125th-anniversary fabric and walked the runway.</p>



<p class="wp-block-paragraph">Speaking on the event, the Group Head, Marketing &;
Corporate Communications, First Bank of Nigeria Limited, Folake Ani-Mumuney,
said “We are pleased to identify with Africa Fashion Week, Nigeria as it
showcases creativity by African fashion designers ;to the ;teeming
public, leading players and enthusiasts of African fashion ;whilst ;promoting
their contribution to the growth of the fashion industry.”</p>



<p class="wp-block-paragraph">“We will continue to drive advocacy for this as it can
create jobs that will deepen opportunities for the revival of our textile
industry resulting in SME growth along the value chains especially, with the
growing demand in the fashion industry.” she concluded.</p>



<p class="wp-block-paragraph">Only recently, the Bank promoted the use of local fabric
with a ‘What If’ campaign to commemorate Nigerian’s Independence. The campaign
was ran ;across the social media channels; Twitter, Instagram and Facebook,
to promote the versatility and creativity of sewing local fabrics as a national
symbol vis-a-vis our outfits, clothing accessories, household furniture and so
forth which is ;line with the Bank’s celebratory 125th anniversary, themed,
“Woven into the Fabric of Society”.</p>

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