FirstBank Confirms Appointment Of Olayinka Ijabiyi As Group Head, Marketing And Corporate Communications

<h4>FirstBank Confirms Appointment Of Olayinka Ijabiyi As Group Head&comma; Marketing And Corporate Communications<&sol;h4>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p><strong><a href&equals;"https&colon;&sol;&sol;openlife&period;ng&sol;">OpenLife<&sol;a><&sol;strong> reports that FirstBank&comma; West Africa’s premier financial institution and financial inclusion service provider&comma; has confirmed the appointment of Olayinka Ijabiyi as the substantive Group Head&comma; Marketing and Corporate Communications&period;<&sol;p>&NewLine;<p>The appointment takes immediate effect and reinforces strong corporate governance at a pivotal point in the Bank’s growth and transformation journey&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>Olayinka Thomas Ijabiyi is a seasoned marketing and corporate communications professional with over 25 years of experience driving brand transformation&comma; strategic visibility&comma; and stakeholder engagement across financial services&comma; telecommunications&comma; media&comma; and international development sectors&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>Ijabiyi joined FirstBank in 2011 and has served in acting capacity as the Group Head of Marketing and Corporate Communications from December 2024 until his recent confirmation&period;<&sol;p>&NewLine;<p>In his role&comma; he leads the development and execution of integrated marketing and corporate communications strategies across the Group’s markets&period;<&sol;p>&NewLine;<p>He oversees brand and reputation management&comma; executive positioning&comma; Corporate Responsibility and Sustainability as well as strategic communications initiatives aligned to the Bank’s business objectives and aspirations&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>Prior to his current role&comma; Ijabiyi has held leadership positions within the Marketing and Corporate Communications Department in FirstBank&comma; including Head Brand Strategy and Special Projects&comma; Head Digital Marketing and Head Brand and Stakeholder Management&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>Before joining FirstBank&comma; Ijabiyi built a diverse career across leading organizations including British Council&comma; Multichoice&comma; MTN and Etisalat Nigeria&comma; where he played key roles in brand building&comma; corporate communications and digital transformation initiatives&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>Widely recognized for his strategic mindset&comma; leadership ability to translate business objectives into impactful marketing and communications strategies&comma; he has successfully led major brand initiatives&comma; including milestone anniversary campaigns and brand refresh programs&comma; while consistently delivering efficiencies and enhancing brand equity&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>Ijabiyi holds a Master’s degree in Public and International Affairs from the University of Lagos and a Bachelor’s degree in English Language from the former Ondo State University&comma; Ado Ekiti&period; He is a Fellow of the National Institute of Marketing of Nigeria &lpar;NIMN&rpar; and a member of the Nigerian Institute of Public Relations &lpar;NIPR&rpar;&comma; amongst other industry bodies&period;<&sol;p>&NewLine;