FIRST BANK OF NIGERIA PARTNERS ARESE UGWU ON SMART MONEY WOMAN

First Bank of Nigeria has announced its partnership with Arese Ugwu for TV adaptation of her best seller, Smart Money Woman.

The weekly show – first season – will be premiered on Africa Magic Showcase on Wednesday, 23rd September 2020 at 9:30pm.

Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in their day to day activities. Women struggle for relevance in spite of gender imbalance in the society, especially in Africa. 

The series, therefore, tackle debt, providing tips on inculcating the right savings culture of the African middle class.

Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa produced the series. Bunmi Ajakaiye and Co directed it.

Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, EsoOkolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

The half hour 13-episode series will expose viewers to financial literacy nuggets.

According to Author and Executive Producer, Smart Tribe Media, Arese Ugwu; “The Smart Money Woman speaks to women daily experiences. It is a love letter to every modern and upwardly mobile African woman who are exploring life opportunities and experiences. It provides that right balance in their daily activities especially in their career, friendship, relationship and of course, family.”

APPRECIATION

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream. First Bank is graciously taking a chance on a first-time producer. We are pleased reckoning with this partnership. We recognise how they have successfully empowered women across Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women. FirstBank of Nigeria is contributing to the continued growth and development of the country.”

Speaking, Folake Ani-Mumuney, First Bank Group Head, Marketing and Corporate Communications said “FirstBank has been at the forefront of promoting female empowerment.   We understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

“The essence of the TV programme is to raise financial awareness to inspire every individual in the society. We have specific target on women to make informed choices and take effective actions for their financial wellbeing,” she concluded.