BUSINESS

Fidelity is breaking into Tier 1 bank through excellent customers’ service—-Nnamdi Okonkwo

&NewLine;<p><em>Mr Nnamdi&NewLine;Okonkwo&comma; &nbsp&semi;Managing Director&sol;Chief Executive&NewLine;Officer&comma; Fidelity Bank Plc&comma; recently spoke on the bank’s commitment &nbsp&semi;to grow businesses through improved customers’&NewLine;service and &nbsp&semi;retail banking digitization &nbsp&semi;in &nbsp&semi;an&NewLine;interactive forum with journalists&period; &nbsp&semi;<&sol;em><strong>OpenLife<&sol;strong><em> presents excerpts<&sol;em><em><&sol;em><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>How has Fidelity fared in its&NewLine;quest to break into Tier 1 bank&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Two years ago&comma; we set out at Fidelity Bank&comma; to drive a&NewLine;five-year strategic plan&comma; beginning from last year&comma; that would see us migrating&NewLine;to a Tier 1 bank in the country by 2022&period; We want to break into the league of&NewLine;Tier 1 banks and grow organically&comma; keeping in mind that the other banks are&NewLine;also growing&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>This is my sixth year as Chief Executive of the bank&NewLine;and by God’s grace we are driving the plan and the numbers show that we are&NewLine;making steady progress&comma; year-on-year&comma; in terms of balance sheet size&comma; deposit and&NewLine;profitability&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>As we are doing this&comma; we are keeping our eyes on the&NewLine;safety of the bank&period; We have thus kept our eyes on the bank&&num;8217&semi;s capital adequacy&comma;&NewLine;liquidity ratios&comma; risk management framework&comma; governance and compliance&NewLine;practices e&period;t&period;c&period; For instance&comma; as a result of our prudence in building up&NewLine;capital&comma; we were able to cushion the impact of the implementation of IFRS 9 so&NewLine;we took the charge out rightly&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>On deposits&comma; we grew by 26 percent last year&period; In fact&comma;&NewLine;in one year&comma; we grew deposits by about N200 billion&comma; which means that our&NewLine;market share is increasing&period; Two years ago&comma; our desire was to make sure that&NewLine;low-cost deposit constitutes a larger percentage of the total deposit&period; Today&comma;&NewLine;we have largely achieved that as low-cost deposits now constitute about 82&percnt; of&NewLine;total deposits&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>On governance&comma; you would have noticed how our Board&NewLine;has been strengthened&period; We brought on board some seasoned professionals&period; For&NewLine;instance&comma; the Chairman of the Board is a former Chief Executive of a bank and a&NewLine;former Deputy Governor of the CBN for 10 years&period; We also have with us the former&NewLine;Managing Director of Guinness Nigeria and another former MD of a bank&period; As a&NewLine;deliberate strategy&comma; each time a Director retires&comma; we replace with yet another&NewLine;very experienced one&period; We also ensure diversity&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>We are also very serious about succession&period; Therefore&comma;&NewLine;we plan ahead&period; As you may aware&comma; we recently appointed three Executive&NewLine;Directors at a go&comma; subject to CBN’s approval&period; That is an outcome of planned&NewLine;succession&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>We are driving our retail banking with digitization&period;&NewLine;About 81&period;5 per cent of our transactions are now done through digital channels&period;&NewLine;That is why you will see us building just one or two new branches in a year&period; In&NewLine;the past&comma; we used to do like 15 to 20 branches&period; I can’t remember the last time&NewLine;I went to commission a new branch or even wrote a cheque&period; Digitization has made&NewLine;things more efficient&period; Still on digitization&comma; we have also taken into&NewLine;cognizance&comma; customers who may not have data to do their transactions&comma; so we&NewLine;introduced our USSD &ast;770&num;&comma; which does not require you to have smartphone or&NewLine;data to carry out some banking transactions&period; This category of customers do not&NewLine;need android phones to operate their accounts&comma; just basic phones&period; This has made&NewLine;our cost-to-income ratio to improve significantly&period; Ultimately&comma; our&NewLine;cost-to-income ratio is likely to drop by about 50 percent by 2022&period;&NewLine;Digitization will play a key role in achieving this&period; Having said this&comma; IT comes&NewLine;with a lot of risks&period; Any bank that does not pay attention to cyber risks is&NewLine;living dangerously and I doubt if any bank will even try that&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Statistics have also shown us that even in some of the&NewLine;areas of the north with security challenges&comma; we have very high adoption of&NewLine;electronic banking&comma; because people are sending and receiving money using their&NewLine;phones&period; What is a challenge actually leads to innovation and opportunity&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>You were a leading investment&NewLine;bank before the consolidation in the banking industry&comma; but are you&NewLine;de-emphasising corporate banking for retail banking&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>&nbsp&semi;We have just appointed a new Executive Director&comma;&NewLine;Corporate Banking and that should tell you how seriously we take Corporate&NewLine;Banking&period; Fidelity Bank used to be Fidelity Union Merchant Bank and that was why&NewLine;most multinational companies in the country have continued to bank with us&period;&NewLine;Supporting business in this niche segment comes at is at huge costs&period; Therefore&comma;&NewLine;building up low cost deposits from the lower end of the market helps support&NewLine;lending to the corporate segment at rates lower that higher risk segments&period; We&NewLine;have grown our savings deposit account base from N75 billion when I became CEO&NewLine;on January 1&comma; 2014&comma; to N226 billion at present&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>&nbsp&semi;<strong>What is your take on cyber security in the&NewLine;industry and what is your bank doing to tackle it&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>The entire industry is as strong as a bank with the&NewLine;weakest security measures&period; Therefore&comma; no bank should toy with cyber security&NewLine;measures because there is a contagion effect&comma; if fraudsters can penetrate one&NewLine;bank&period; What it means is that they can also affect other banks&period; At the Bankers&NewLine;Committee&comma; we have discussed this several times&period; Therefore&comma; even at regulatory&NewLine;level&comma; there are certain measures you are compelled to take&period; For instance&comma;&NewLine;building a Security Operations Centre and appointing people with certain&NewLine;qualifications and executive level personnel as Heads of IT Security&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>What plans do you have to grow&NewLine;the bank organically and inorganically&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>A company’s strategic initiative for growth might be&NewLine;driven by either organic growth or inorganic growth&period; Our five-year plan was&NewLine;crafted to be based on organic growth&comma; based on the projections we made&period; We&NewLine;also purposefully decided that we will not expand outside Nigeria until after&NewLine;2022&period; So&comma; our plans are based on organic growth&period; We also left a window that&NewLine;allows us to take advantage of emergent opportunities though&period; When these happens&comma;&NewLine;we will sit down and look at them and go back to our Board to see if we need to&NewLine;alter anything to take advantage of such opportunities or to continue with on&NewLine;the organic growth path&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>Fidelity Bank recorded about 28&NewLine;per cent growth in deposit base in 2018&comma; what was responsible for this&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>The deposits came from a combination of growth in&NewLine;savings&comma; growth in current and domiciliary accounts&period; We have a new product&NewLine;where you can transfer foreign exchange with your mobile phone up to the&NewLine;regulatory limit&period; It means that we have also seen growth in our domiciliary&NewLine;accounts because people built up funds so that when they want to transfer they&NewLine;can easily use it&period; We also have corporates that are in foreign currencies&NewLine;earning businesses&period; The increase in oil prices also impacted on our deposit&NewLine;growth as it favoured our oil and gas upstream customers&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>&nbsp&semi;What are you doing to&NewLine;sustain loans and advances above 10 percent&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>The environment is so challenging that growing loans&NewLine;double digit as we have done have prompted some people to ask us&colon; How come we&NewLine;grew double digit&period; In 2018&comma; we took advantage of opportunities in some sectors&NewLine;to grow loans&period; For this year we are guiding for between 7&period;5&percnt; to 9&percnt;&period; Still&NewLine;talking about last year&comma; a lot of those were to the real sector of the economy&NewLine;which encourages growth and creates employment&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>What is your take on payment&NewLine;service banks<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>You know it has been a prolonged push by the Telcos to&NewLine;come into the banking space&period; We don&&num;8217&semi;t have a problem with that&period; Let them be&NewLine;subjected to the same regulatory conditions that we have&comma; because you are&NewLine;talking about depositors’ money&period; So&comma; once all of us are subject to regulatory&NewLine;control&comma; we will all do banking together&period; I think the sky is big enough and as&NewLine;banks&comma; we are not sleeping&comma; that is why you see some of us deepening our&NewLine;digital platforms&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>Nigerian stock market is still&NewLine;experiencing heavy foreign capital outflows post-election&comma; what is your opinion&NewLine;on this&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>We just got back from London on a no-deal roadshow and&NewLine;the outlook on Nigeria is quite positive&period; Indeed&comma; based on some of the&NewLine;sentiments&comma; we were being advised to raise Eurobonds because they want to&NewLine;increase their emerging markets investments especially the fixed income&NewLine;managers&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>&nbsp&semi;On the flows&comma; you know European Central Bank&NewLine;raised rates&period; With the increase in rates&comma; capital will always follow where&NewLine;margins have just popped up&period;&nbsp&semi;&nbsp&semi;People generally move money to those&NewLine;areas just the same way when we had our treasury bills going for about 20&NewLine;percent&comma; everybody rushed in&period; So&comma; that is the constant dynamics of inflows and&NewLine;outflows&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>What measures have you put in&NewLine;place to ensure that your bank is not threatened as you grow to become a Tier 1&NewLine;Bank&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>We are keeping our eyes on our capital&comma; on risk&NewLine;management&comma; on governance and sustained profitability&period; This explains why&comma; for&NewLine;instance we had enough buffers to absorb the impact of implementation of IFRS9&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>Do you plan to raise Eurobond to&NewLine;support capital&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>&nbsp&semi;We do not plan an immediate increase in&NewLine;Eurobond&period; We are not doing any Eurobond this year but we may consider local&NewLine;bond issue if necessary as part of Tier 11 capital but no size yet&period;<&sol;p>&NewLine;

Openlife Reporter

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