Fears And Joy
OpenLife Nigeria reports that as year 2021 gravitates into months heralding the ember season amidst fears over insecurity in Nigeria, Nigerian Breweries has announced the return of Gulder Ultimate Search show in what appears a big relief to the Nigerian public.
Gulder Ultimate Search (also called GUS) is a Nigerian reality television series, created and sponsored by Nigerian Breweries Plc to promote the Gulder Lager Beer.
The first season premiered in 2004. The GUS series is also the very first 100% local content reality television programme in Nigeria and it is a survival-type reality programme that highlights the struggle of Contestants (10–30 persons, depending on the reference edition), their struggles against themselves and the wild i.e. nature and their search for a hidden treasure that brings to the last person standing instant fame and fortune.
The Winner of the last season in 2012 took home a 10 million naira cash prize and an SUV.
The sponsor said this year’s theme is “The Age of Craftsmanship”.
To apply, interested participants have to be Nigerians between 21-35 years old. Applications should be submitted to www.gulderultimatesearch.ng between September 1, 2021, and September 8, 2021.
Shortlisted applicants will undergo a regional selection process in Abuja and Enugu on September 13 and 14, while the selection will take place in Lagos on September 16 and 17, 2021.
Popular Nigerian reality television show, Gulder Ultimate Search has returned to the television screen after a seven-year break.
The show which borders on the survival instincts of its contestants dominated the Nigerian airwaves in the early 2000s.
The show which began in 2004 ran for 11 seasons before its hiatus in 2016. A brainchild of Nigerian Breweries Plc, the show has produced some talents who have become stars.
Past winners who have become household names in the entertainment industry include; Kunle Remi, winner of the 2010 edition; Dennis Okike winner of the season 8edition; and Chris Okagbue, winner of season 10.
Reacting, lots of Nigerians expressed joy over the return of the entertainment show while other called for caution.
Below are some reactions
Onyeze Kevin
Great but bandits are on rampage, just wondering where is safe in this country.
Eden Edden, a facebook commentator said
Hurray!!!! Our favorite TV reality show is back after a break. It’s time to rejuvenate positive virtues and capabilities such as stamina, endurance, patience, hardwork, fortitude, quick-wittedness, talent and peaceful co-existence in one of Nature’s own gifts. Welcome back, GULDER ULTIMATE SEARCH! We can’t wait to be part of the show!
Samuel King Balogun
This nice..at least with the amount of kidnappings…we would be needing the “Ultimate Search” since police and security agencies no gree search for the hostages
Akinbule Taiwo
I hope there would be a Super Tucano fighter jet following them around in the bush. I don’t want to hear “Gulder Ultimate Search” contestant abducted by Fulani herdsmen ooo. I don’t want to hear stories that touch o biko.
Tokunbo Olaosebikan
Go at your own risk, the country is not safe for any kind of Adventure in the forest…. No matter the security, we can’t tell who the real securities are, if NDA security can be broken then no where is safe.
Peter Usifo
Pls it should be on hold for the now. ,cos the country is not safe ..before u know they will kidnap both the contestants and the organizer and demand for a ransom that will surpass the winning prize …
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