<p><em><strong>From preventative medicine to smart mobility to 5G – the 2020s will see significant trends driving global growth over the next decade.</strong></em></p>



<p><em><strong>In this piece made available to OpenLife by Media Web, Jonathan Sieff, Senior Portfolio Manager at Sasfin Wealth, offers a Global Innovation Portfolio that provides investors with exposure to seven themes that would enable them navigate the 2020s corridor</strong></em></p>



<p>The
Roaring Twenties of nearly 100 years ago was defined by a surge of consumerism,
a brightly revitalised global economy and the arrival of the concept of ‘mass
culture’. It was the era of jazz hands, fresh ideas and glamorous invention. It
was also a time of significant political and social change &#8211; an undercurrent
that charged conversations and technological innovation. Into this decade of
post-war ennui and awareness came the telephone, the radio and the instant
camera along with a slew of other inventions that changed the course of
history. </p>



<p>Today,
the world awaits the 2020s, with eager anticipation and much excitement, as a
decade likely to be defined as much by further leaps in technological
innovation as by its socially influenced political and economic upheavals. The
resultant landscape, filled with roaring changes, will inevitably require a
much more comprehensive level of understanding to most effectively capture the
resultant growth opportunities.</p>



<p>“There
are seven major themes that will drive global growth over the next decade,”
says Jonathan Sieff, Senior Portfolio Manager at Sasfin Wealth. “These will
change the way we live, the way we travel, how we engage and collaborate, and
how we work. Each of these themes should form part of any forward-thinking
investment portfolio to ensure it is capable of benefiting from these specific
market forces.”</p>



<p>Healthcare
innovation ;is the first theme that will dominate the decade. The cost of
medical solutions has reduced exponentially over the years – the complex
process of mapping the human genome cost over $1bn when it first emerged, but
by the mid 2020’s it will be mapped for less than a few hundred dollars. This
has huge ramifications for preventative medicine as doctors can use genome
mapping to assess cell mutations and invest in preventative care that could
mitigate the health impacts of obesity, cancer and so much more. This will be
complemented by further advancements in robotic surgery, preventative
diagnostic equipment, improved education and medical intervention techniques.</p>



<p>“The
second trend is ;smart mobility, which includes combining materials like
lithium and cobalt with metalloids, such as silicon, or innovative organic
compounds to produce the batteries of the future; new technologies required to
drive the concept of e-mobility forward,” adds Sieff. “The next decade will see
significant refinements to connected vehicles and mobility solutions that will
fundamentally change the way we travel such as autonomous vehicles that bypass
fossil fuels entirely.”</p>



<p>The
third trend lies in a buzzword that dominates media today but has yet to
deliver on its promise – the ;Internet-of-Things ;(IoT) and its
enabler, ;5G. IoT involves digitally animating the physical world, using a
vast array of devices, with 5G enhancing the speed and reliability of
connections across the globe. For now, 5G penetration is still relatively low
globally. For example, the concept of the smart home has yet to entrench itself
as a modern living standard. Only 3% of homes in the United States are smart
homes, with seamless communication between devices to enhance quality of life.
The next few years should see this concept become increasingly accepted and
entrenched as the costs of internet access, mobility and technology reduce
further.</p>



<p>“In
addition to 5G enablement, ;robotics and artificial intelligence ;(AI)
will continue to have a huge impact on the Fourth Industrial Revolution (4IR),”
he says. “Technology and cost efficiencies will redefine consumer robotics and
improve quality of living by automating a number of previously menial human
functions.” ; AI-assisted diagnostics will be able to provide personalised
care and improved treatment outcomes, and by considering all available
evidence, deliver predictive analytics to detect hidden factors and reduce side
effects through personalised drugs.</p>



<p>One
of the major trends that will continue to lead in the Roaring Twenties will
be ;digital entertainment and eCommerce. In terms of digital entertainment,
“online content and how people access and aggregate their information will
continue to innovate,” explains Sieff. “Online streaming TV is fast replacing
cable and satellite delivery and this trend will accelerate. ; Alongside
this trend, the world of advertising is clearly trending towards programmatic
advertising, which will have a powerful impact on personalisation and eCommerce
growth.”</p>



<p>In
many countries, eCommerce is still not fully established. Even the United
Kingdom has only 30% of its consumer base embedded in digital. The 2020s will
see the omnichannel retail world continue to shift on its axis to become
increasingly accessible and relevant to the consumer. This will be particularly
obvious in developing countries, such as South Africa, where the online market
remains limited but is now showing signs of significant growth.</p>



<p>The
penultimate theme is ;cloud computing and cybersecurity. This market is
growing exponentially and is extremely competitive. It will be defined by
continuous innovation, embedded cybersecurity, and privacy of information.
These factors will influence which organisations thrive and which wither over
the decade as those that adapt will likely grow alongside cloud demand.</p>



<p>“Finally,
the ;clean energy ;conversation will dominate in the 2020s,” says
Sieff. “There is an increasing awareness of the need to live more sustainably
and to invest into renewable power innovation. Innovation has become a
necessity, given the environmentally harmful nature of fossil fuels over and
above their finite nature. It has also improved the relative cost advantage for
renewable options as population growth and ongoing urbanisation continue to
drive the increased consumption of electricity, particularly in a world of more
interconnected devices.”</p>



<p>“These
seven trends will govern how we live, work, commute and entertain, and will
redefine the infrastructure within which we operate. They are interconnected
and dynamic, making the landscape even more exciting in term of its potential
and how it will influence investment and markets.”</p>

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