<p>To
present the best of Chinese auto brands to the Nigerian market, Dana Motors
Limited, in partnership with Dongfeng Motor Corporation,DFM, is poised to
introduce the widely adjudged best East Asia brand of vehicles to the growing
Nigerian auto market.</p>



<p>Positioned
to be the new dress code for Nigeria roads, the recent unveiling of DFM brand in
Nigeria at the newly opened DFM showroom on Akin Adesola Street, Victoria
Island, Lagos was aimed at meeting the ever-evolving needs of customers ranging
from exceptionally delivered quality after sales services to the best-in-class
model range from the premium sedan, to uniquely built SUV and all terrain
Pickup.</p>



<p>Birthed
in China, DFM has continued to spread its operations all over the world with
its growing footprints in Africa, particularly Nigeria. Assembled and
distributed here in Nigeria by Dana Motors Limited, DFM is set on the path of
limitless possibilities in the Nigerian auto market, as it boasts of impressive
penetration of Dana Motors operations to give the brand a far-reaching presence
across the major cities in the country.</p>



<p>Commenting
on the partnership, Jacky Hathiramani, Managing Director/CEO of Dana Motors
said “all of us at Dana Motors are extremely proud to introduce DFM, the
leading Chinese brand into the Nigerian automotive markets. And we are here to
build more than just great cars. We aim to set a new standard in the Nigerian
auto industry by providing consumers with world-class products and services
while engaging customers exceptionally with quality service deliveries at every
touch point.”</p>



<p>“Having
been a major stakeholder and the leading company in the Nigerian auto industry,
Dana Motors Limited has been offering best-in-class brands with a second to
none after-sales service to customers in the country for over two [2]
decades. ; ;Together, both Dana Motors Limited and DFM Global are committed
to providing the best-in-class cars to meet our esteemed customers’ vehicular
requirements and exceed their expectations with quality after sales services”
said, Jacky.</p>



<p>DFM
award-winning products are now among the most popular cars on sale in China and
some parts of Africa today, gaining praise for attractive design, high-tech
features, and reliability. The company’s distinctive design identity runs
through the brand’s entire vehicle the line-up, making the brand’s cars
immediately recognizable all over the world. The newly launched DFM model range
in Nigeria is proof of the company’s plans to introduce cars that cater to the
changing paradigm of the Nigerian market in the near future, said, Henry Lian,
Commercial Manager, Africa, DFM Global. On the provision of after-sales service
support for Dana Motors, Henry stated that the DFM global team are readily
available to provide all the necessary spare parts and expertise to support
Dana Motors Limited in delivering exceptional after sales service to the
teeming customers.</p>



<p>In
line with the fit-for-purpose the operational approach of DFM in Nigeria, the
newly launched DFM brand vehicles will be rolled out from Dana’s assembly plant
in Lagos. The locally produced compact sedan, SUV and all-terrain pick up are
specially built for the Nigerian market. “We are delighted to announce that DFM
brand model range will be produced here in Lagos,” said Olu Tikolo, Vice
President of Dana Motors. “Producing cars in our assembly plant will enable us
to sell highly tropicalised cars in the Nigerian market while providing greater
flexibility for our local customers.”</p>



<p>We
at Dana Motors are thrilled to start operations at such a time where the need
for the diversification of the economy is evident. To further show our commitment
to advancing the frontiers of the Nigerian economy through our company’s
industrialization drive, the introduction of DFM is geared towards making
Nigeria one of the manufacturing hubs of Africa. We’ve partnered with DFM
global here in Nigeria to provide the country with stylish and differentiated
motoring options and we are here to win trust and hearts of the people with
above par ownership experience, said Olu Tikolo during the unveiling ceremony
of the brand in Lagos.</p>



<p>The
production of DFM model range in Nigeria will enable Dana Motors to position
the leading Chinese brand as one of the country’s fast-growing Asian automobile
brands. The newly unveiled showroom the facility in Lagos will enable the
company to start selling its models in Nigeria, and benefit from further
sustainable sales growth, locally.</p>



<p>Alongside
the debut for the premium and luxury sedans of S50 and A9 respectively, DFM is
introducing the compact SUV, X5 and the exciting all-terrain pick up, P16 that
has continued to gain traction from all pickup enthusiasts and dubbed as the
beast from the east. The brand is looking to replicate its global success in
Nigeria, having sold over 26 million units worldwide. ;</p>

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