AUTOS

DFM, Kia partner for local car assembly

&NewLine;<p>To&NewLine;present the best of Chinese auto brands to the Nigerian market&comma; Dana Motors&NewLine;Limited&comma; in partnership with Dongfeng Motor Corporation&comma;DFM&comma; is poised to&NewLine;introduce the widely adjudged best East Asia brand of vehicles to the growing&NewLine;Nigerian auto market&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Positioned&NewLine;to be the new dress code for Nigeria roads&comma; the recent unveiling of DFM brand in&NewLine;Nigeria at the newly opened DFM showroom on Akin Adesola Street&comma; Victoria&NewLine;Island&comma; Lagos was aimed at meeting the ever-evolving needs of customers ranging&NewLine;from exceptionally delivered quality after sales services to the best-in-class&NewLine;model range from the premium sedan&comma; to uniquely built SUV and all terrain&NewLine;Pickup&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Birthed&NewLine;in China&comma; DFM has continued to spread its operations all over the world with&NewLine;its growing footprints in Africa&comma; particularly Nigeria&period; Assembled and&NewLine;distributed here in Nigeria by Dana Motors Limited&comma; DFM is set on the path of&NewLine;limitless possibilities in the Nigerian auto market&comma; as it boasts of impressive&NewLine;penetration of Dana Motors operations to give the brand a far-reaching presence&NewLine;across the major cities in the country&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Commenting&NewLine;on the partnership&comma; Jacky Hathiramani&comma; Managing Director&sol;CEO of Dana Motors&NewLine;said &OpenCurlyDoubleQuote;all of us at Dana Motors are extremely proud to introduce DFM&comma; the&NewLine;leading Chinese brand into the Nigerian automotive markets&period; And we are here to&NewLine;build more than just great cars&period; We aim to set a new standard in the Nigerian&NewLine;auto industry by providing consumers with world-class products and services&NewLine;while engaging customers exceptionally with quality service deliveries at every&NewLine;touch point&period;”<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>&OpenCurlyDoubleQuote;Having&NewLine;been a major stakeholder and the leading company in the Nigerian auto industry&comma;&NewLine;Dana Motors Limited has been offering best-in-class brands with a second to&NewLine;none after-sales service to customers in the country for over two &lbrack;2&rsqb;&NewLine;decades&period;&nbsp&semi;&nbsp&semi;Together&comma; both Dana Motors Limited and DFM Global are committed&NewLine;to providing the best-in-class cars to meet our esteemed customers’ vehicular&NewLine;requirements and exceed their expectations with quality after sales services”&NewLine;said&comma; Jacky&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>DFM&NewLine;award-winning products are now among the most popular cars on sale in China and&NewLine;some parts of Africa today&comma; gaining praise for attractive design&comma; high-tech&NewLine;features&comma; and reliability&period; The company’s distinctive design identity runs&NewLine;through the brand’s entire vehicle the line-up&comma; making the brand’s cars&NewLine;immediately recognizable all over the world&period; The newly launched DFM model range&NewLine;in Nigeria is proof of the company’s plans to introduce cars that cater to the&NewLine;changing paradigm of the Nigerian market in the near future&comma; said&comma; Henry Lian&comma;&NewLine;Commercial Manager&comma; Africa&comma; DFM Global&period; On the provision of after-sales service&NewLine;support for Dana Motors&comma; Henry stated that the DFM global team are readily&NewLine;available to provide all the necessary spare parts and expertise to support&NewLine;Dana Motors Limited in delivering exceptional after sales service to the&NewLine;teeming customers&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>In&NewLine;line with the fit-for-purpose the operational approach of DFM in Nigeria&comma; the&NewLine;newly launched DFM brand vehicles will be rolled out from Dana’s assembly plant&NewLine;in Lagos&period; The locally produced compact sedan&comma; SUV and all-terrain pick up are&NewLine;specially built for the Nigerian market&period; &OpenCurlyDoubleQuote;We are delighted to announce that DFM&NewLine;brand model range will be produced here in Lagos&comma;” said Olu Tikolo&comma; Vice&NewLine;President of Dana Motors&period; &OpenCurlyDoubleQuote;Producing cars in our assembly plant will enable us&NewLine;to sell highly tropicalised cars in the Nigerian market while providing greater&NewLine;flexibility for our local customers&period;”<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>We&NewLine;at Dana Motors are thrilled to start operations at such a time where the need&NewLine;for the diversification of the economy is evident&period; To further show our commitment&NewLine;to advancing the frontiers of the Nigerian economy through our company’s&NewLine;industrialization drive&comma; the introduction of DFM is geared towards making&NewLine;Nigeria one of the manufacturing hubs of Africa&period; We’ve partnered with DFM&NewLine;global here in Nigeria to provide the country with stylish and differentiated&NewLine;motoring options and we are here to win trust and hearts of the people with&NewLine;above par ownership experience&comma; said Olu Tikolo during the unveiling ceremony&NewLine;of the brand in Lagos&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>The&NewLine;production of DFM model range in Nigeria will enable Dana Motors to position&NewLine;the leading Chinese brand as one of the country’s fast-growing Asian automobile&NewLine;brands&period; The newly unveiled showroom the facility in Lagos will enable the&NewLine;company to start selling its models in Nigeria&comma; and benefit from further&NewLine;sustainable sales growth&comma; locally&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Alongside&NewLine;the debut for the premium and luxury sedans of S50 and A9 respectively&comma; DFM is&NewLine;introducing the compact SUV&comma; X5 and the exciting all-terrain pick up&comma; P16 that&NewLine;has continued to gain traction from all pickup enthusiasts and dubbed as the&NewLine;beast from the east&period; The brand is looking to replicate its global success in&NewLine;Nigeria&comma; having sold over 26 million units worldwide&period;&nbsp&semi;<&sol;p>&NewLine;

Openlife Reporter

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